Seo is not just about optimizing a blog post for keywords, images, improving readability. There’s a lot more into it and links are an important aspect of it specially fixing 404 errors.
SEO is a continues momentum where you have to keep a track on and keeping your website’s link net healthy by building a good link profile & fixing 404 errors are part of it, however, there will be times where some, few or a lot of links may break and create 404 issues.
Managing and fix 404 errors and redirecting them is a pretty simple process that will help you to avoid rankings loss due to those 404 errors.
In today’s post not only you’ll learn how to fix 404 errors on your WordPress blog but also how to resolve upcoming ones with out affecting your SEO by using only these Two methods.
First of all some FAQs:
What is a 404?
When search engine crawlers (Google, Bing etc) crawls your blog and if there will be links, pages which are deleted, changed or somewhat broken then crawlers will reach at a dead end with out sign or way to redirect and that’s when you get “Error 404 – Page Not Found”.
Let me tell you may be it’s not a ranking factor but that doesn’t mean it won’t affect your search engine rankings if you keep them.
Where there are posts by Moz & google stated that 404s won’t affect your SERP,
Having lots of 404s sends a bad user experience(UX) and as we know UX is important SEO factor nowadays than it was years ago. So fixing it as soon as possible will prevent any significant ranking loss
Reasons for 404
- Some of the most common reasons for 404 are as follows:
- Deleted content to which URL pointing
- Changes in permalink or link structure of your website either manually or during any kind of theme change, update or design modification
- Misspelled typo errors when someone came to your site or specific page
- Moving from HTTP to HTTPS or vice versa
Where to find 404 errors?
There are plenty or tools using which you van easily find out those Dead links.
1. Google search console
Login to GSC > click on Crawl errors.
2. SEMRUSH site audit tool
3. Websites or tools like
Screaming from, Check My Links, Moz
3. If you are using WordPress which I think you might then you can use a plugin like redirection to monitor all of them from a single WordPress dashboard by going to Redirection > errors. We also use this on AlphaTed.
How To Fix 404 Errors?
After identifying those 404 errors you can use any of below methods to fix them:
- 301 them to Homepage with a click, I mean redirect all of them to your home page by using a plugin like Redirect All 404 to the homepage. This method is pretty easy & user-friendly for beginners as you won’t get much of errors from start.
3. Optimize your 404 by adding cool stuff like search site, social media profiles, links to categories or some interesting messages like ” ops I know you don’t got what you looking for but you are might find like these popular articles while eating your cookie;) ”
(I might use this for my 404 page)
On a side tip if you are stuck between a whole army of 404s and don’t want to spend resources of search engine crawlers and of course yours then either you entirely redirect them to your homepage or get rid of them by disallowing them from your Robots.txt.
This will give you plenty of time to work on them via Google search console or Redirection plugin.
Above all 404s are not SEO eaters but a bunch of them might create an issue. With UX(User experience) taking a huge role in SEO day by day it’s always better to get rid of them ASAP so you can focus other aspects of your blogging.
Do let us know if you found post useful and if you have any tips to fight them in comments below so we can add them.
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